Little Hot Sauce

PACKAGING

Design, packaging and illustration for Little’s annual Valentine’s Day mailer. Little Hot Sauce features bottles of custom-made sauce sourced from a Minnesota purveyor, reminding recipients to spice up their lives and add a little heat to their daily routine. The package includes five recipes to match whatever phase of love you may find yourself in, from ‘Hot & Heavy Romance’ to ‘Who Needs Love?’ for all those flying solo on the most Cupid of days. Custom illustration, vivid typography and a vibrant color palette help create a bold and memorable valentine, with just the right amount of spice.

Agency: Little • Copywriting: Kate Durkin Shaffer • Photography: Cody Lidtke

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