RED Magazine

EDITORIAL • ART DIRECTION • ILLUSTRATION

Design, art direction and illustration for Target’s quarterly internal magazine. The objective of RED was to encourage and empower employees to become champions of the Target brand by providing them with the latest updates, strategic insight, behind the scenes news and feel-good stories. In partnership with Target’s internal communications team and various photographers and illustrators, the magazine helped fuel a one-of-a-kind culture that inspired team members to be strong advocates of the bullseye. RED Magazine was distributed to hundreds of thousands of team members across stores, headquarters and distribution centers in both the U.S. and Canada.

Agency: Little • Photography: Michael Haug • Illustration: Jing Zhang
Styling: Besty Thayer, Maureen McKean, Susan Hammes, Janna Chin

Schiesser_RED_7Schiesser_RED_7
Schiesser_RED_3Schiesser_RED_3
Schiesser_RED_5Schiesser_RED_5
Schiesser_RED_6Schiesser_RED_6
Schiesser_RED_2Schiesser_RED_2
Schiesser_RED_4Schiesser_RED_4
Schiesser_RED_9Schiesser_RED_9
Schiesser_RED_11Schiesser_RED_11
Schiesser_RED_12Schiesser_RED_12
Schiesser_RED_13Schiesser_RED_13
Schiesser_RED_10Schiesser_RED_10
Schiesser_RED_14Schiesser_RED_14