Dana’s Bakery—
Brand Identity, Design

Dana’s Bakery—
Brand Identity, Design

Dana’s Bakery—
Brand Identity, Design

Dana’s Bakery—
Brand Identity, Design

Dana’s Bakery—
Brand Identity, Design

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In 2012, Dana Loia turned her macaron-making side business into a full-time endeavor with one vision as her driving force: to inject the traditional French macaron with sparks of good ol’ American flavor. 

To honor Loia as a creative force in the otherwise traditional world of bakeries, we captured her pioneering spirit through a new visual identity that leverages the beautiful juxtaposition between her French training and irreverent American creations.

In 2012, Dana Loia turned her macaron-making side business into a full-time endeavor with one vision as her driving force: to inject the traditional French macaron with sparks of good ol’ American flavor. 

To honor Loia as a creative force in the otherwise traditional world of bakeries, we captured her pioneering spirit through a new visual identity that leverages the beautiful juxtaposition between her French training and irreverent American creations.

In 2012, Dana Loia turned her macaron-making side business into a full-time endeavor with one vision as her driving force: to inject the traditional French macaron with sparks of good ol’ American flavor. 

To honor Loia as a creative force in the otherwise traditional world of bakeries, we captured her pioneering spirit through a new visual identity that leverages the beautiful juxtaposition between her French training and irreverent American creations.

In 2012, Dana Loia turned her macaron-making side business into a full-time endeavor with one vision as her driving force: to inject the traditional French macaron with sparks of good ol’ American flavor. 

To honor Loia as a creative force in the otherwise traditional world of bakeries, we captured her pioneering spirit through a new visual identity that leverages the beautiful juxtaposition between her French training and irreverent American creations.

In 2012, Dana Loia turned her macaron-making side business into a full-time endeavor with one vision as her driving force: to inject the traditional French macaron with sparks of good ol’ American flavor. 

To honor Loia as a creative force in the otherwise traditional world of bakeries, we captured her pioneering spirit through a new visual identity that leverages the beautiful juxtaposition between her French training and irreverent American creations.

Credits—

Client: Dana’s Bakery

Role: Designer
Agency: Jones Knowles Ritchie
Creative Director: Tosh Hall
Designers: Sarah Dewlin, Badal Patel
Illustrator: Sarah Dewlin

Credits—

Client: Dana’s Bakery

Role: Designer
Agency: Jones Knowles Ritchie
Creative Director: Tosh Hall
Designers: Sarah Dewlin, Badal Patel
Illustrator: Sarah Dewlin

Credits—

Client: Dana’s Bakery

Role: Designer
Agency: Jones Knowles Ritchie
Creative Director: Tosh Hall
Designers: Sarah Dewlin, Badal Patel
Illustrator: Sarah Dewlin

Credits—

Client: Dana’s Bakery

Role: Designer
Agency: Jones Knowles Ritchie
Creative Director: Tosh Hall
Designers: Sarah Dewlin, Badal Patel
Illustrator: Sarah Dewlin

Credits—

Client: Dana’s Bakery

Role: Designer
Agency: Jones Knowles Ritchie
Creative Director: Tosh Hall
Designers: Sarah Dewlin, Badal Patel
Illustrator: Sarah Dewlin