Desiree—
Brand Identity, Packaging

Desiree—
Brand Identity, Packaging

Desiree—
Brand Identity, Packaging

Desiree—
Brand Identity, Packaging

Desiree—
Brand Identity, Packaging

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Design and packaging for Desiree, a new-to-world brand appealing to novices within the category. To celebrate the unique flavor profile of this red blend, we amplified the role of smooth, sweet notes through a musical motif, evoking the multisensorial warmth of vinyl records. The D monogram acts as a discoverable element across touch points, while bespoke ink production recreates the tactility of vinyl.

Design and packaging for Desiree, a new-to-world brand appealing to novices within the category. To celebrate the unique flavor profile of this red blend, we amplified the role of smooth, sweet notes through a musical motif, evoking the multisensorial warmth of vinyl records. The D monogram acts as a discoverable element across touch points, while bespoke ink production recreates the tactility of vinyl.

Design and packaging for Desiree, a new-to-world brand appealing to novices within the category. To celebrate the unique flavor profile of this red blend, we amplified the role of smooth, sweet notes through a musical motif, evoking the multisensorial warmth of vinyl records. The D monogram acts as a discoverable element across touch points, while bespoke ink production recreates the tactility of vinyl.

Design and packaging for Desiree, a new-to-world brand appealing to novices within the category. To celebrate the unique flavor profile of this red blend, we amplified the role of smooth, sweet notes through a musical motif, evoking the multisensorial warmth of vinyl records. The D monogram acts as a discoverable element across touch points, while bespoke ink production recreates the tactility of vinyl.

Design and packaging for Desiree, a new-to-world brand appealing to novices within the category. To celebrate the unique flavor profile of this red blend, we amplified the role of smooth, sweet notes through a musical motif, evoking the multisensorial warmth of vinyl records. The D monogram acts as a discoverable element across touch points, while bespoke ink production recreates the tactility of vinyl.

Credits—

Client: Diageo

Role: Designer
Agency: Jones Knowles Ritchie
Creative Director: Tosh Hall
Designer: Badal Patel
Photographer: Martin Wonnacott

Credits—

Client: Diageo

Role: Designer
Agency: Jones Knowles Ritchie
Creative Director: Tosh Hall
Designer: Badal Patel
Photographer: Martin Wonnacott

Credits—

Client: Diageo

Role: Designer
Agency: Jones Knowles Ritchie
Creative Director: Tosh Hall
Designer: Badal Patel
Photographer: Martin Wonnacott

Credits—

Client: Diageo

Role: Designer
Agency: Jones Knowles Ritchie
Creative Director: Tosh Hall
Designer: Badal Patel
Photographer: Martin Wonnacott

Credits—

Client: Diageo

Role: Designer
Agency: Jones Knowles Ritchie
Creative Director: Tosh Hall
Designer: Badal Patel
Photographer: Martin Wonnacott