DESIREE

DESIREE

DESIREE

DESIREE

DESIREE

Design and packaging for Desiree, a new-to-world brand appealing to novices within the category. To celebrate the unique flavor profile of this red blend, we amplified the role of smooth, sweet notes through a musical motif, evoking the multisensorial warmth of vinyl records. The D monogram acts as a discoverable element across touch points, while bespoke ink production recreates the tactility of vinyl.

Design and packaging for Desiree, a new-to-world brand appealing to novices within the category. To celebrate the unique flavor profile of this red blend, we amplified the role of smooth, sweet notes through a musical motif, evoking the multisensorial warmth of vinyl records. The D monogram acts as a discoverable element across touch points, while bespoke ink production recreates the tactility of vinyl.

Design and packaging for Desiree, a new-to-world brand appealing to novices within the category. To celebrate the unique flavor profile of this red blend, we amplified the role of smooth, sweet notes through a musical motif, evoking the multisensorial warmth of vinyl records. The D monogram acts as a discoverable element across touch points, while bespoke ink production recreates the tactility of vinyl.

Design and packaging for Desiree, a new-to-world brand appealing to novices within the category. To celebrate the unique flavor profile of this red blend, we amplified the role of smooth, sweet notes through a musical motif, evoking the multisensorial warmth of vinyl records. The D monogram acts as a discoverable element across touch points, while bespoke ink production recreates the tactility of vinyl.

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CLIENT: DIAGEO
ROLE: DESIGNER, CONCEPT

AGENCY: JONES KNOWLES RITCHIE
CREATIVE DIRECTOR: TOSH HALL
DESIGNER: BADAL PATEL
PHOTOGRAPHER: MARTIN WONNACOTT

CLIENT: DIAGEO
ROLE: DESIGNER, CONCEPT

AGENCY: JONES KNOWLES RITCHIE
CREATIVE DIRECTOR: TOSH HALL
DESIGNER: BADAL PATEL
PHOTOGRAPHER: MARTIN WONNACOTT

CLIENT: DIAGEO
ROLE: DESIGNER, CONCEPT

AGENCY: JONES KNOWLES RITCHIE
CREATIVE DIRECTOR: TOSH HALL
DESIGNER: BADAL PATEL
PHOTOGRAPHER: MARTIN WONNACOTT

CLIENT: DIAGEO
ROLE: DESIGNER, CONCEPT

AGENCY: JONES KNOWLES RITCHIE
CREATIVE DIRECTOR: TOSH HALL
DESIGNER: BADAL PATEL
PHOTOGRAPHER: MARTIN WONNACOTT

CLIENT: DIAGEO
ROLE: DESIGNER, CONCEPT

AGENCY: JONES KNOWLES RITCHIE
CREATIVE DIRECTOR: TOSH HALL
DESIGNER: BADAL PATEL
PHOTOGRAPHER: MARTIN WONNACOTT

© 2017 SARAH SCHIESSER