KASHI REDESIGN—

KASHI REDESIGN—

KASHI REDESIGN—

KASHI REDESIGN—

KASHI REDESIGN—

Once a leader in the category, Kashi was struggling to keep its foothold and maintain consumer trust as the market for healthy foods burgeoned. A new design system was developed based on their belief in good, pure ingredients and the stories of the people who bring them to your table.

Featuring honest food photography front and center against a white canvas, the packaging redesign is a bold departure from imagery reliant on bowls and artificial flavor cues. A confident masthead and editorial-style stories reflect a design system that is unmistakably contemporary and once again reinstates Kashi as a market pioneer.

Once a leader in the category, Kashi was struggling to keep its foothold and maintain consumer trust as the market for healthy foods burgeoned. A new design system was developed based on their belief in good, pure ingredients and the stories of the people who bring them to your table.

Featuring honest food photography front and center against a white canvas, the packaging redesign is a bold departure from imagery reliant on bowls and artificial flavor cues. A confident masthead and editorial-style stories reflect a design system that is unmistakably contemporary and once again reinstates Kashi as a market pioneer.

Once a leader in the category, Kashi was struggling to keep its foothold and maintain consumer trust as the market for healthy foods burgeoned. A new design system was developed based on their belief in good, pure ingredients and the stories of the people who bring them to your table. 

Featuring honest food photography front and center against a white canvas, the packaging redesign is a bold departure from imagery reliant on bowls and artificial flavor cues. A confident masthead and editorial-style stories reflect a design system that is unmistakably contemporary and once again reinstates Kashi as a market pioneer.

Once a leader in the category, Kashi was struggling to keep its foothold and maintain consumer trust as the market for healthy foods burgeoned. A new design system was developed based on their belief in good, pure ingredients and the stories of the people who bring them to your table.

Featuring honest food photography front and center against a white canvas, the packaging redesign is a bold departure from imagery reliant on bowls and artificial flavor cues. A confident masthead and editorial-style stories reflect a design system that is unmistakably contemporary and once again reinstates Kashi as a market pioneer.

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CLIENT: KELLOGG'S
ROLE: LEAD DESIGNER & ART DIRECTOR
AGENCY: JONES KNOWLES RITCHIE
DESIGN DIRECTOR: DANNY D’ARCY
DESIGNER: BADAL PATEL
LIFESTYLE PHOTOGRAPHER: JACK JEFFRIES
FOOD PHOTOGRAPHER: JONATHAN GREGSON
FOOD STYLIST: PETA O’BRIEN
RETOUCHER: BARRY CRAIG

CLIENT: KELLOGG'S
ROLE: LEAD DESIGNER & ART DIRECTOR
AGENCY: JONES KNOWLES RITCHIE
DESIGN DIRECTOR: DANNY D’ARCY
DESIGNER: BADAL PATEL
LIFESTYLE PHOTOGRAPHER: JACK JEFFRIES
FOOD PHOTOGRAPHER: JONATHAN GREGSON
FOOD STYLIST: PETA O’BRIEN
RETOUCHER: BARRY CRAIG

CLIENT: KELLOGG'S
ROLE: LEAD DESIGNER & ART DIRECTOR
AGENCY: JONES KNOWLES RITCHIE
DESIGN DIRECTOR: DANNY D’ARCY
CREATIVE DIRECTOR: TOSH HALL
LIFESTYLE PHOTOGRAPHER: JACK JEFFRIES
FOOD PHOTOGRAPHER: JONATHAN GREGSON
FOOD STYLIST: PETA O’BRIEN
RETOUCHER: BARRY CRAIG

© 2017 SARAH SCHIESSER