Prohibition Brew—
Brand Identity, Packaging

Prohibition Brew—
Brand Identity, Packaging

Prohibition Brew—
Brand Identity, Packaging

Prohibition Brew—
Brand Identity, Packaging

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During the 1920s Prohibition era, more than half of all breweries in the United States shuttered their doors. But not Budweiser. The brand introduced a non-alcoholic (NA) variant to see them through. For Budweiser, the brew was an icon of perseverance in a time of adversity.

We decided to resurrect that story with the launch of Budweiser Prohibition Brew, drawing inspiration from the archives to create the most confident NA beer the world has ever seen.

During the 1920s Prohibition era, more than half of all breweries in the United States shuttered their doors. But not Budweiser. The brand introduced a non-alcoholic (NA) variant to see them through. For Budweiser, the brew was an icon of perseverance in a time of adversity.

We decided to resurrect that story with the launch of Budweiser Prohibition Brew, drawing inspiration from the archives to create the most confident NA beer the world has ever seen.

During the 1920s Prohibition era, more than half of all breweries in the United States shuttered their doors. But not Budweiser. The brand introduced a non-alcoholic (NA) variant to see them through. For Budweiser, the brew was an icon of perseverance in a time of adversity.

We decided to resurrect that story with the launch of Budweiser Prohibition Brew, drawing inspiration from the archives to create the most confident NA beer the world has ever seen.

During the 1920s Prohibition era, more than half of all breweries in the United States shuttered their doors. But not Budweiser. The brand introduced a non-alcoholic (NA) variant to see them through. For Budweiser, the brew was an icon of perseverance in a time of adversity.

We decided to resurrect that story with the launch of Budweiser Prohibition Brew, drawing inspiration from the archives to create the most confident NA beer the world has ever seen.

During the 1920s Prohibition era, more than half of all breweries in the United States shuttered their doors. But not Budweiser. The brand introduced a non-alcoholic (NA) variant to see them through. For Budweiser, the brew was an icon of perseverance in a time of adversity.

We decided to resurrect that story with the launch of Budweiser Prohibition Brew, drawing inspiration from the archives to create the most confident NA beer the world has ever seen.

Credits—

Client: AB InBev

Role: Designer
Agency: Jones Knowles Ritchie
Creative Director: Tosh Hall

Design Director: Paul Sieka
Designers: Mike McQuaid, Hanna Kim,
Charlotte Jackson, Badal Patel

Copywriter: Jen Chandler
Typographer: Ian Brignell
Illustrator: Filip Yip
Photographer: Martin Wonnacott

Film & Motion: Justin Sottile

Credits—

Client: AB InBev

Role: Designer
Agency: Jones Knowles Ritchie
Creative Director: Tosh Hall

Design Director: Paul Sieka
Designers: Mike McQuaid, Hanna Kim,
Charlotte Jackson, Badal Patel

Copywriter: Jen Chandler
Typographer: Ian Brignell
Illustrator: Filip Yip
Photographer: Martin Wonnacott

Film & Motion: Justin Sottile

Credits—

Client: AB InBev

Role: Designer
Agency: Jones Knowles Ritchie
Creative Director: Tosh Hall

Design Director: Paul Sieka
Designers: Mike McQuaid, Hanna Kim,
Charlotte Jackson, Badal Patel

Copywriter: Jen Chandler
Typographer: Ian Brignell
Illustrator: Filip Yip
Photographer: Martin Wonnacott

Film & Motion: Justin Sottile

Credits—

Client: AB InBev

Role: Designer
Agency: Jones Knowles Ritchie
Creative Director: Tosh Hall

Design Director: Paul Sieka
Designers: Mike McQuaid, Hanna Kim,
Charlotte Jackson, Badal Patel

Copywriter: Jen Chandler
Typographer: Ian Brignell
Illustrator: Filip Yip
Photographer: Martin Wonnacott

Film & Motion: Justin Sottile

Credits—

Client: AB InBev

Role: Designer
Agency: Jones Knowles Ritchie
Creative Director: Tosh Hall

Design Director: Paul Sieka
Designers: Mike McQuaid, Hanna Kim, Charlotte Jackson, Badal Patel
Copywriter: Jen Chandler
Typographer: Ian Brignell
Illustrator: Filip Yip
Photographer: Martin Wonnacott

Film & Motion: Justin Sottile